MANAJEMEN REDAKSI RIAUTERKINI.COM DALAM MENGHADAPI PERSAINGAN MEDIA ONLINE DI RIAU

Aristra Risqunal Ula, Rumyeni "

Abstract


Today the internet is nothing new for the community. It is efficient, inexpensive, and
quick to make people make it part of a necessity. It is also an impact on the world of journalism
that naturally follow the development of this technology. Many online news stand and this
makes the competition to be competitive in the world press. In Riau, there were 200 online media
and that number could continue to grow given the business of making easy online media. So in
this case Riauterkini.com which is the oldest online media in Riau should be able to face this
competition. Through the editorial management is used, it will be seen how Riauterkini.com
dealing this competition. So the purpose of this research also want to know the application
functions Riauterkini.com editorial management in the face of online media competition in Riau.
This research used a qualitative method with descriptive approach undertaken in
editorial news sites www.riauterkini.com, 33th Soekarno Hatta Street, Pekanbaru. The object of
this study is the editorial management Riauterkini.com, with research subjects include the
general leader, editorial director, two editors, two journalists, technicians in IT, and
administration/general staff. Data collection techniques used were interviews, observation, and
documentation.
The results of this study describes how the application of planning, organizing, actuating, and
controlling (POAC) on editorial Riauterkini.com as efforts in the deal of online media in Riau.
Riauterkini.com implement the planning function with the editorial meeting that the projected
meeting. Where Riauterkini.com focus is to maintain its position in order to remain strong and
survive in the realm of online news industry competition. Then organizing function,
Riauterkini.com using a system of division of labor that is very simple to use dual system but put
forward in the deployment position of journalists in all regions of coverage. Further agitation
applied Riauterkini.com editorial controlled by the editorial director to exercise that begins with
coverage of news material, which focuses on the accuracy of the data, news writing, to editing
the news in order to avoid writing mistakes, including procurement effort photo/picture news.
Then the application of supervisory functions discussed in the evaluation meeting that includes
the target of good writing, audience target, and election news theme. The entire series of these
application functions is a form of editorial managerial done in order to face the competition of
online media in Riau.
Keyword: editorial management, competitive, online media

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