EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @ZAIDULAKBAR DALAM PEMENUHAN KEBUTUHAN INFORMASI KESEHATAN

Abstract

JSR (Kick Healthy Prophet) is the advice and tips in keeping healthy lifestyle through food from herbal ingredients, this term was first popularized by Dr. Zaidul Akbar who works as a Ustad and is also a Herbal Doctor through the @zaidulakbar instagram account. Where not only in terms of health information but also in accordance with the teachings of Islamic law, so that if we follow we will also get a reward. Kelman's theory is the guide in this research, in which he views that the effectiveness of communication is said to be effective if it has three indicator elements, namely self-internalization, self-identification, and compliance. 

The purpose of this study was to determine the level of communication effectiveness of the @zaidulakbar Instagram account in meeting health information needs and to determine the pattern of behavioral changes experienced by followers after consuming the information obtained. This study uses a descriptive quantitative research method with data collection techniques through distributing questionnaires via the internet, namely Instagram media via DM (Direct Massage) directly to 400 respondents based on random sampling techniques. The data analysis technique in this study used descriptive statistical techniques. And also using calculations through SPSS software version 25.0.

The results of this study state that the @zaidulakbar instagram account is very effective as a medium for JSR health information with a value of 82.39%. The value of self internalization is 87.78%, it is a very effective scale where the information received is in accordance with the beliefs held, the message conveyed provides benefits and makes sense to follow and the message will be accepted if the communicator has ethos/credibility. The self-identification value of 76.8% is included in the effective scale, followers feel that communicators have an attraction so that they will follow and imitate the life habits of communicators that influence them. The compliance value of 82.61% means that it is very effective where followers submit and follow the health advice given by the communicator. The @zaidulakbar account is proven to change the lifestyle habits of its followers, this can be seen from the enthusiasm of followers in posting their activities in processing and consuming JSR recipes and then sharing the health information with their friends so that they are motivated to maintain a healthy lifestyle.