ANALISIS PELAKSANAAN PROMOSI PRODUK BETON SIAP PAKAI PADA PT. MITRA BETON MANDIRI PEKANBARU

Abstract

Our is one of the elements from mix marketing (markeing mixed), beside
the determination selling, product, and distribution. Our very influential to
company to achieve a maximum sales volume, because even though products
offered is great, relatively cheap and easy to get, if not accompanied by our good,
then the level sales would not suffice. Because the number of companies are
engaged in that period, the company should be careful in order to carry out our
products concrete ready-to-use PT. Mitra Beton Mandiri Pekanbaru.
Number of sample as many as 29 people, where population is used as a
model. The reason the taking of population as samples or use techniques census
element because the population is relatively low. Results of research procedures
product promotion concrete ready to be used in PT. Mitra Beton Mandiri
Pekanbaru in this advertising, sales private, publicity, our sales have done with
good.
Key words : Promotion, the product Concrete ready-to-use, PT Mitra Beton
Mandiri Pekanbaru