BUDAYA POPULER KOREA DI PEKANBARU (Studi Tentang Bentuk Identifikasi dan Gaya Hidup)

Abstract

Identification and imitation are two different things but almost look the same. Identification is a form of imitation that is more profound than imitation, it can be said that identification imitates so that it affects something that is not visible, such as lifestyle, communication, and personality. Unlike the imitation which tends to only imitate the outward appearance or appear physically only. The formulation of the problem discussed in this study is whether the identification behavior of members of the Korean pop culture community is higher than the imitation behavior and what factors are behind the Korean pop culture community imitating Korean popular culture. The theory used is the social process theory which has the main basis of imitation, suggestion, identification, and sympathy. However, only using imitation and identification as a comparison in this study. The second theory is modeling theory, namely attention, remembering, reproduction of motion and motivation according to Albert Bandura which is explained through social learning theory. Data analysis used a descriptive method with a quantitative approach, the data collection technique in this study was saturated sampling or census. Census sampling allows researchers to use the entire population and draw them all into the sample in the study, while the number of respondents in this study amounted to 72 people. From the results of field research, it can be concluded that the identification and imitation behavior carried out by members of the Korean pop culture community tends to be high. If imitation behavior tends to be high, it can be concluded that it can be said as identification in accordance with the explanation of identification which explains that imitation is the beginning of identification behavior.

Keywords : Korea Pop Culture, Identification, Imitation