PENGAMBILAN KEPUTUSAN PEMBELIAN PAKET UMRAH DI PAKEM TOURS PEKANBARU

Abstract

The Tourism Industry can create a travel experience for tourists with product service activities provided. Many of the Hajj and Umrah travel companies, become a challenge for the travel bureau in giving full confidence to pilgrims in the decision making they choose. The strategy of the travel party in advancing and maintaining its business certainly needs the full trust of pilgrims in choosing the travel agency. The focus of research that makes reference in congregational decisions is the introduction of needs, the search for alternative information, the assessment of various kinds of information obtained, the decision to buy, and the evaluation after purchase. This study aims to find out how the process of decision making for the purchase of an Umrah package in Pakem tours Pekanbaru. The quantitative descriptive approach method can provide a detailed description of the problem under study.The sampling method used in this study was a simple random sampling sample with a total sample of 73 people obtained using the formula from Ridwan, data collection techniques in this study using observation, questionnaires, and documentation. This study uses a measurement technique with a Likert scale. The results of this study use that decision making on purchasing Umroh packages in Pakem tours Pekanbaru shows that the decision making process greatly affects consumers in making decisions on buying Umroh packages in Pakem tours Pekanbaru.

Keywords: Decision making, Umrah Package, Travel Bureau