PENGARUH INSENTIF DAN DISIPLIN KERJA TERHADAP LOYALITAS KARYAWAN (STUDI PADA KARYAWAN PT. SILVER SILK TOUR & TRAVEL PEKANBARU)

Abstract

This research did at PT. Silver Silk Tour & Travel that location on St. Kaharuddin Nasution No. 77, Simpang Tiga Pekanbaru. The problem in this research is not achieved lastest five years. There is case assumption problems on emloyees loyalty. The purpose of this research was to detect the effect of incentive, work discipline of employees loyalty PT. Silver Silk Tour & Travel Pekanbaru. This research used quantitative descriptive method with SPSS program. Sample of this research was 40 people wich is taken from total population. Data obtained from questionnare then process to tested by means of SPSS 23 program. Testing analysis usinng simple and multiple linear regression analysis method. The result of multiple linear regression analysis from this research are Y =15,605 + 0,887X1 + 0,322X2. Research that has been done show the results that the responden’s response to incentive an work discipline in the category is good, whereas employees loyalty on the category good enough. While the t test has been carried out show that incentive variables partially have a significant effect to employees loyalty and work discipline variables partially have a significant effect to employees loyalty. The F test result show that simultaneous incentive and work discipline have a significant effect to employees loyalty. As for calculation of the coefficient of determination (R2) obtained Adjusted R Square are 0,579. This show that incentive and work discipline have an effect of 57,9% on the employees loyalty. While the remaining 42,1% is infkluenced by other variables not included in this study.
Keyword: Incentive, Work Discipline, Employees Loyalty