MODAL SOSIAL PADA USAHA RUBIK GANEPO DI JORONG PADANG KANDI NAGARI VII KOTO TALAGO KECAMATAN GUGUAK KABUPATEN LIMA PULUH KOTA

Abstract

Rubik ganepo is a snack food whose basic ingredients are made from cassava which
will be cut in dice thrn processed into yellow crackers derived from turmeric. This
one food has long since its existence but its existence still survive until now. One of
which is in the area Jorong Padang Kandi Nagari VII Koto Talago which is the
production center of rubik ganepo business. The purpose of this research is to know
the elements of social capital in rubik ganepo business as well as social capital
benefits in rubik ganepo business. This research uses qualitative approach with
descriptive analysis. Selection of informants in this study was conducted by purposive
sampling technique that is taking data informants based on certain criteria. These
criteria are entrepreneurs who are members of the senior ganepo group in which the
process of production and marketing is wide. Techniques used in this study are
interviews, observation, documentation. The results of this study indicate that the
elements of social capital in rubik ganepo business consist of networks, trust, and
norms. The benefits of social capital in the from of a network is easier in marketing
the rubik ganepo business, make it easier to get of raw materials, improving good
relations between actors. The benefits of trust capital such as transactions become
smooth, goods or supply of raw materials as desired, proce negotitation goes well.
The benefits of norms such as farmers are being cautious in the acquisition of raw
materials, the quality rubik ganepo guaranteed, competition between entrepreneur is
healthy.
Keyword: Social Capital, Rubik ganepo busines