AN ANALYSIS OF CODE MIXING IN PEKANBARU BILLBOARD ADVERTISEMENT

Abstract

Abstract: The study aimed to analyze the form of code mixing used in Pekanbaru
billboard advertisement and to find out the dominant English lexical categories in
Pekanbaru billboard advertisement. This research is qualitative research with
descriptive analysis methods to find the percentage of data. The source of the data in
this research is from billboard advertisement in Pekanbaru. The researcher collected a
total of 45 billboard advertisement data. Data is collected by study documents because
the data source is obtained from written form (billboard a advertisement). Based on the
findings, researchers confirmed that most forms of code mixing are words while the
dominant category of the Lexical Category of English is nouns. As a result, the total
numbers of words are forty five (45). In addition, the researcher discovers that “Covid-
19”, “YouTube”, and “Hype” are English words that mostly appear in Pekanbaru
billboard advertisement.The researchers' findings present that the two forms of code
mixing are words (such as; nouns, adjectives, verbs, pronouns and prepositions), and
idioms. Therefore, the researcher confirms that there is a code mixing that is added by
advertiser into Pekanbaru billboard advertisement.
Key Words: Code Mixing, Billboard, Advertisment.