PENGARUH MEDIA SOSIAL TERHADAP MOTIVASI BELAJAR MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS RIAU
Abstract
Abstract:This study aims to determine the influence of using WhatsApp social
media on the learning motivation of Economic Education students at the University of
Riau. Data collection techniques by distributing questionnaires using a Likert scale.
The population used in this study were students of Economic Education at the
University of Riau, namely the 2017-2019 class with a total population of 231 people.
The sample of this study was taken by probability random sampling using the Slovin
formula and using a stratified random sampling technique, with a sample of 71
people. The data collected was then tabulated and analyzed using a simple linear
regression analysis method. The results of this study indicate that the use of
WhatsApp social media is high, namely 83.2%, the use of WhatsApp as a means of
communication and information dissemination is very much needed by Economic
Education students at the University of Riau, including communication and
dissemination of learning information, while the learning motivation of Economic
Education students is in the medium category64,9%.The use of WhatsApp social media has a positive and significant influence on the learning motivation of Economic Education students at the University of Riau with the regression equation Y=21,803+540X, it can be concluded that the influence of the use of WhatsApp social media (X) as a medium of communication and information dissemination on student learning motivation (Y) has an influence on positive with the results of R Square 0.288, the influence of using WhatsApp social media on learning motivation is 28.8%.
Key Words: Social Media,Learning Motivation,Influence.
media on the learning motivation of Economic Education students at the University of
Riau. Data collection techniques by distributing questionnaires using a Likert scale.
The population used in this study were students of Economic Education at the
University of Riau, namely the 2017-2019 class with a total population of 231 people.
The sample of this study was taken by probability random sampling using the Slovin
formula and using a stratified random sampling technique, with a sample of 71
people. The data collected was then tabulated and analyzed using a simple linear
regression analysis method. The results of this study indicate that the use of
WhatsApp social media is high, namely 83.2%, the use of WhatsApp as a means of
communication and information dissemination is very much needed by Economic
Education students at the University of Riau, including communication and
dissemination of learning information, while the learning motivation of Economic
Education students is in the medium category64,9%.The use of WhatsApp social media has a positive and significant influence on the learning motivation of Economic Education students at the University of Riau with the regression equation Y=21,803+540X, it can be concluded that the influence of the use of WhatsApp social media (X) as a medium of communication and information dissemination on student learning motivation (Y) has an influence on positive with the results of R Square 0.288, the influence of using WhatsApp social media on learning motivation is 28.8%.
Key Words: Social Media,Learning Motivation,Influence.
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