FAKTOR YANG MEMPENGARUHI MINAT MASYARAKAT MENABUNG PADA BANK BRI SYARIAH PEKANBARU

Abstract

ABSTRACK : The purpose of the research is to analyze factor’s affect interest saving on BRI Syariah Pekanbaru. Method of the research is quantity by statistical analyze. Sampling method used by researchers is a probability sampling (cluster sampling) is a technique where each member of the sample on the take the population has the same opportunity to become a member of sampling. Sample technique uptake incidental sampling. The data used in this research is the primary data is obtained from the division of a detailed questionnaire to the customer. The data used is primary data and secondary data. The primary data is collected from customer who save their money at BRI Syariah Pekanbaru. The questionnaire is answered by 250 respondents that chosen randomly. The secondary one are obtained from BRI Syariah documents, website and other media. Data analysis method used is the partial correlation, correlation multiple and regression multiple test with SPSS tools. The result reveals that the factor’s affect interest saving in BRI Syariah Pekanbaru is syariah culture, reference group, perception stimuli by partial and multiple analyze.

Keywords : Interest saving, syariah sub-culture, reference groups, perception stimuli