AKIBAT HUKUM PERBEDAAN PENULISAN KETERANGAN ZAT YANG TERKANDUNG DI DALAM PRODUK AIR MINUM KEMASAN SMS DENGAN PRODUK YANG DIJUAL OLEH PT. AGRIMITRA UTAMA PERSADA PRODUSEN AIR MINUMAN KEMASAN SMS

Abstract

Consumer protection is an integral part of sound business activities. In a
healthy business activity there is a balance of legal protection between consumers
and producers. The absence of balanced protection leaves consumers in a weak
position. Moreover, if the product produced by the producer is a limited type of
product, the producer can abuse his monopolistic position.
This type of research can be classified in the type of normative legal
research, which discloses laws and regulations relating to legal theories that are
the object of research. The approach taken is using a qualitative analysis
approach by searching for data in books, journals and other scientific works
related to this research. The data sources used are primary and secondary legal
materials.
The conclusions that can be obtained from the results of the study are
First, the legal consequences of differences in the writing of information on
substances contained in SMS bottled water products with products sold by PT.
Agrimitra Utama Persada, a producer of SMS bottled water, has an impact on
consumer health due to dishonesty by business actors and is contrary to Article 4
Numbers 1 and 3, Article 8 Paragraph 1 letters d and f of Law Number 8 of 1999
concerning Consumer Protection. Second, the responsibility of PT. Agrimitra
Utama Persada against consumers who are harmed due to differences in the
writing of substance descriptions in the sms drink labels are fully responsible for
these claims. If the label attached to the packaging of the product being traded
does not match the truth or is misleading, it can be subject to sanctions as stated
in the Consumer Protection Law Article 62 paragraph (1).
Keywords: Consumer Protection, Bottled Water, Consumer Rights, Legal
Consequences, Liability.