TANGGUNG JAWAB PELAKU USAHA TERHADAP KONSUMEN KARENA PENGARUH LABEL DAN IKLAN SECARA ONLINE BERDASARKAN UNDANG-UNDANG NOMOR 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN

Abstract

The tendency of consumptive society is a land as well as a challenge for
business actors to market as many products of goods and services. One tool that is
often used by businesses to market their products is by advertising. According to Law
No. 8 of 1999 on Consumer Protection, activities of the introduction or dissemination
of information on goods and / or services, to attract the interest of the consumer of
the consumer to the goods and / or services that will be and are being traded.
The problem faced by consumers is not only when buying an electronic item
or clothing for them to use and it is not perfect (like there is a defect), but also the
problem if the electronic goods or clothing is already in a state that is broken or not
as expected in the advertisement, the negligence of business actors who neglect to
check the goods before they are sent to the consumer, therefore it is very necessary
awareness from all parties, consumers, and the parties of online businessmen about
the importance of responsibility for the damage of goods before the electronic goods
are in the hands of the buyer.
This type of research can be categorized in the type of normative legal
research, the legal principle used as the object of the problem in the study is the
principle contained in the criminal justice system, that a judge should be able to
consider the facts of the trial to create a sense of justice.data source used consisting
of legal materials primary, secondary law materials, and tertiary legal materials,
data collection techniques in this study by literature review method, after the data
collected and then analyzed to be drawn conclusions.
Keywords: Responsibility - Business Actor - Consumer Protection