FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN DALAM MEMBELI PRODUK SEPATU OLAHRAGA ORTUSEIGHT DI KOTA PEKANBARU

Abstract

This study aims to determine the factors that influence consumer interest in buying ortuseight sports shoes products in Pekanbaru City. The population in this study included consumers of orthuseight sports shoes in Pekanbaru City. Primary data were collected using a questionnaire as an instrument to prove the results of the study. To test the hypothesis in this study, multiple linear regression analysis was used with the SPSS program. The sampling technique chosen was purposive sampling method and the sample in this study amounted to 80 people. The results showed that: 1) there was a positive and significant effect of promotion on the interest in buying ortuseight sports shoe products in Pekanbaru City, 2) there was a positive and significant effect of price on the interest in buying ortuseight sports shoe products in Pekanbaru City, 3) there was a significant influence positive and significant products on the interest in buying ortuseight sports shoe products in Pekanbaru City, 4) there is a positive and significant effect simultaneously promotion, price and products on interest in buying ortuseight sports shoe products in Pekanbaru City.

Keywords: Promotion, Price, Product and Purchase Interest