PENGARUH KESIAPAN MODAL DAN PEMANFAATAN E-COMMERCE TERHADAP DAYA SAING UMKM DENGAN KEBIJAKAN PEMERINTAH SEBAGAI VARIABEL PEMODERASI (Studi pada UMKM di Kecamatan Siak Hulu, Kabupaten Kampar)

Abstract

This study aims to analyze the influence of Capital Readiness and Utilization of E-Commerce on the competitiveness of MSMEs. This study also aims to analyze the moderation role of Government Policy from Capital Readiness and E-Commerce Utilization to MSME Competitiveness. The data acquisition was done using questionnaire method where researchers directly gave some questions to respondents. The total sample in this study was 78 MSME actors registered with the Kampar District Cooperative and MSMEs Office. Data management techniques in this study using multiple linear analysis methods and Moderated Regression Analysis (MRA) with SPSS 25. The results of this study show that the readiness of capital and utilization of E-Commerce affects the competitiveness of MSMEs where with strong capital and good utilization of ECommerce, it will increase the competitiveness of msmes. In addition, this study also determined that the Government Policy moderates the influence of Capital readiness and Utilization of E-Commerce on the Competitiveness of MSMEs where the Government has also issued several regulations to assist MSMEs in developing their business, especially in capital and the use of E-Commerce.

Keywords: Capital Readiness, Utilization of E-Commerce, Competitiveness of MSMEs, Government Policy