ANALISIS KELAYAKAN USAHA INDUSTRI KREATIF KERAJINAN UKIRAN KAYU DI KOTA PEKANBARU

Abstract

The purpose of this reseach are to analyze the feasibility of wood carving craft business in Pekanbaru City. Data were collected by observation and questionanaire methods with a total of 3 entrepeneur as respondents. The reseach method applicated is descriptive analysis on non-financial aspects which include market, technical, technology, socio-economic, dan legal aspects, while quantitative analysis is implement ot analyze of Net Present Value (NPV), Benefit Cost Ratio (B/C Ratio), Internal Rate of Return (IRR) and Payback Period (PP). Analysis result obtained on financial aspect are that this business has meet the feasibility measure based on investment criteria.Iwan Souvenir’s NPV is Rp 143.950.846 > 0, B/C Ratio is 1,2851 > 1, IRR value is higher thant interest rate applied (12%) which is 34,5%, and obtaining result from Payback Period calculation are 1 year, 4 months, and 2 days. Urban Green is Rp 111.223.443 > 0, B/C Ratio is 1.2589 > 1, IRR value is higher than interest rate applied (12%) which is 38.5%, and obtaining results from Payback Period calculation are 3 year, 5 months, and 2 days. Mata Kayu is Rp 75.196.874 > 0, B/C Ratio is 1,1799 > 1, IRR value is higher than interest rate applied (12%) which is 33%, and obtaining result from Payback Period calculation are 2 years, 1 month, and 6 days.

Keywords : Feasibility, Net Present Value (NPV), Benefit Cost Ratio (B/C Ratio), Internal Rate of Return (IRR), Payback Period (PP)