ANALISIS STRUCTURE, CONDUCT, PERFORMANCE (SCP) RENTAL STUDIO MUSIK DI KOTA PEKANBARU

Abstract

This study aims to determine how the structure, behavior and performance of music studio rentals in the city of Pekanbaru. The method used in this study uses descriptive and quantitative methods. The type of data used in this study uses primary and secondary data. Where the primary data itself is obtained directly from interview respondents, documentation and questionnaires. While the secondary data itself is obtained through government agencies such as the Department of Industry and Trade of the city of Pekanbaru. The analytical method used in this research is the analysis of structure, behavior and performance with the help of MS, CR4, IHH, CLR, PCM and XEF. the results of the study of market share (Market Share) the highest level of market share (MS) is 22.85%. Meanwhile, the lowest market share (MS) was 4.93%. CR4 calculation in the music studio rental industry in Pekanbaru is 56.90%. the calculation of the Herfiendhal – Hirschman Index (HHI) is 0.120203. The largest CLR value is the D'chieff music studio rental industry with a CLR value of 23.75. The average value of PCM is 102.4% and the average value of XEF is 49.8%.

Keywords: analysis of structure, conduct and performance, Market Share (MS), Cocentration Ratio (CR), Indeks Herfiendahl-Hirschman (IHH), Capital Labour Ratio (CLR), Price Cost Margin (PCM) dan Efisiensi (XEF).