FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN JASA WEDDING ORGANIZER DI KOTA PEKANBARU

Abstract

This research was conducted in the city of Pekanbaru which is the center of government, commerce, education and others in Riau Province. High mobility makes the city of Pekanbaru has increased population every year. This means that the higher the demand for the public to use the services of the Wedding Organizer, considering that people who want their work to be faster and more practical. The purpose of this study was to determine the factors that influence the demand for Wedding Organizer services in Pekanbaru City. In this study the population was taken from all Wedding Organizer entrepreneurs in Pekanbaru using 14 samples. Using Quantitative Descriptive with SPSS tool version 2.4. By using multiple linear regression to test the hypothesis. The results of this study indicate that the R Squared value is 0.975 which means that 97.5% of Wedding Organizer requests are influenced by variable rental prices, income, and promotions while 2.5% is influenced by other variables not examined by researchers. Partially, the rental price has a negative and significant effect on the demand of the Wedding Organizer while the income and promotion variables have a significant positive effect on the demand of the Wedding Organizer.

Keywords: Demand, Rental Price, Revenue, Promotion