STRATEGI PENGEMBANGAN OBJEK WISATA PUSAT BUDAYA PETALANGAN DANAU BETUNG KECAMATAN PANGKALAN KURAS KABUPATEN PELALAWAN

Abstract

his research was conducted in the area of Lake Betung, Betung Village, Pangkalan Kuras District, Pelalawan Regency, Riau Province. The purpose of this study was to determine the most appropriate strategy to develop the Tourism Object of the Petalangan Lake Betung Cultural Center, Pangkalan Kuras District, Pelalawan Regency. The data used in this study are primary data obtained using a sample questionnaire involving as many as 73 respondents consisting of tourism office staff, managers, and visitors to the Petalangan Cultural Center, Danau Betung. The analysis method used in this research is descriptive method and SWOT analysis. Based on the results of this study, it is known that from the analysis of internal factors and external factors, the sub total strength is 2.976 and the sub total weakness is 0.684. Odds 3,110 and odds 0,667.

Keywords: Strategy, Tourism Object Development