ANALISIS EFISIENSI USAHA PENGASAPAN IKAN DI KABUPATEN KAMPAR

Abstract

This study aims to determine the efficiency of fish smoking business in Kampar Regency. This is to determine the marketing of fish smoking businesses in Kampar Regency. The method used in this research is descriptive and quantitative methods. Quantitative descriptive analysis is a study that uses numbers. The population in the study were all fish smoking business industries in Kampar Regency in 2019 as many as 41 business units. The data in this study were analyzed using cost analysis, revenue analysis, revenue analysis and marketing efficiency. The results of this study indicate that the level of marketing efficiency is 86.67. The magnitude of the trading efficiency is greater than 1 (e> 1), which means that when viewed from the level of marketing efficiency, it shows that the marketing channels for smoking fish in the research area are classified as efficient. The average total cost for a fish smoking business is Rp. 4,954,089, -The average income for the whole fish smoking business is Rp. 24,230,488 per year. The average income from a fish smoking business is Rp. 19,276,398 .

Keywords: Efficiency, Cost, Fish Smoking, Income