STRATEGI PENGEMBANGAN POTENSI DAN DAYA TARIK WISATA MUSEUM TUANKU IMAM BONJOL DI KABUPATEN PASAMAN

Abstract

This research was conducted at the Museum quarter Tuanku Imam Bonjol in Pasaman Regency. Museum which has the potential and tourist attraction but the potential has not yet been developed to ist full potential to become a tourist attraction so that led to changes in visitor segnifikan changed every year. For it to do the development potential and the tourist attraction. The porpose of this research is to find out what being a potential attraction for museum tuanku imam bonjol and the right strategy in the development of potential and attraction of museum tuanku imam bonjol in pasaman regency. The subject of research as many 100 people taken with accindental sampling techniques. The research use the SWOT analysis. Based on SWOT analysis with a combination of internal and external factors it can be concluded that the alternative strategies for the potency advancement and tourist attraction museum tuanku imam bonjol in pasaman regency is 1). Encreasing the promotion through print or electronic media. Hold exhibitions tours and dissemination of the government nor the organizer, 2). Improve support facilities and infrastructure such as building places of entertainment and games, 3). Perform innvations to develop well and create new creation in the interest of the visitors.

Keywords: Potential, Attraction, Museum and SWOT